:root {
  --grafite: #2E3B45;
  --grafite-escuro: #1F2930;
  --laranja: #F05A38;
  --laranja-escuro: #C13F22;
  --areia: #F7E9DC;
  --papel: #FBF8F4;
  --tinta: #242D34;
  --texto: #3A4650;
  --suave: #6B7680;
  --linha: #E4DDD3;
  --serif: "Fraunces", Georgia, serif;
  --sans: "Inter", -apple-system, "Segoe UI", Arial, sans-serif;
}
* { box-sizing: border-box; }
html { scroll-behavior: smooth; }
body { margin: 0; background: var(--papel); color: var(--texto); font-family: var(--sans); font-size: 17px; line-height: 1.7; -webkit-font-smoothing: antialiased; }
img { max-width: 100%; display: block; }
a { color: var(--laranja-escuro); }
.wrap { width: 100%; max-width: 1120px; margin: 0 auto; padding: 0 20px; }
.wrap-estreito { max-width: 720px; margin: 0 auto; padding: 0 20px; }

.rotulo { font-size: 12px; font-weight: 600; letter-spacing: .14em; text-transform: uppercase; color: var(--laranja-escuro); margin-bottom: 10px; }
.rotulo-claro { color: var(--laranja); }

.botao { display: inline-block; background: var(--laranja); color: #fff; font-weight: 600; font-size: 15px; text-decoration: none; padding: 14px 26px; border-radius: 999px; border: 0; cursor: pointer; transition: background .2s, transform .2s; font-family: var(--sans); }
.botao:hover { background: var(--laranja-escuro); transform: translateY(-1px); }
.botao-linha { background: transparent; color: var(--grafite); box-shadow: inset 0 0 0 1.5px var(--grafite); }
.botao-linha:hover { background: var(--grafite); color: #fff; }

/* Topo */
.topo { position: sticky; top: 0; z-index: 10; background: rgba(251,248,244,.92); backdrop-filter: blur(10px); border-bottom: 1px solid var(--linha); }
.topo-in { display: flex; align-items: center; justify-content: space-between; height: 64px; }
.marca { display: flex; align-items: baseline; gap: 10px; text-decoration: none; }
.marca-hrz { font-family: var(--serif); font-weight: 700; font-size: 24px; color: var(--laranja); letter-spacing: .04em; }
.marca-blog { font-size: 14px; color: var(--grafite); font-weight: 500; }
nav { display: flex; gap: 22px; align-items: center; }
nav a { color: var(--grafite); text-decoration: none; font-size: 14px; font-weight: 500; }
nav .nav-cta { color: var(--laranja-escuro); }
@media (max-width: 680px) { nav a:not(.nav-cta) { display: none; } .marca-blog { display: none; } }

/* Hero */
.hero { padding: 64px 0 56px; }
.hero-in { display: grid; grid-template-columns: 1.15fr .85fr; gap: 56px; align-items: center; }
.hero h1 { font-family: var(--serif); font-weight: 700; font-size: clamp(34px, 5vw, 54px); line-height: 1.08; color: var(--tinta); margin: 0 0 18px; letter-spacing: -.01em; }
.hero p { font-size: 19px; color: var(--texto); margin: 0 0 28px; max-width: 34em; }
.hero-botoes { display: flex; gap: 12px; flex-wrap: wrap; }
.hero-foto { margin: 0; position: relative; }
.hero-foto img { width: 100%; aspect-ratio: 4/5; object-fit: cover; object-position: center 20%; border-radius: 18px; background: var(--areia); }
.hero-foto figcaption { position: absolute; left: 16px; right: 16px; bottom: 16px; background: rgba(31,41,48,.88); color: #fff; padding: 14px 16px; border-radius: 12px; font-size: 13px; line-height: 1.45; }
.hero-foto figcaption strong { display: block; font-size: 15px; }
.hero-foto figcaption span { color: #C9D1D7; }
@media (max-width: 860px) { .hero { padding: 36px 0; } .hero-in { grid-template-columns: 1fr; gap: 32px; } .hero-foto { max-width: 420px; } }

/* Artigos */
.artigos { padding: 56px 0 72px; border-top: 1px solid var(--linha); }
.secao-topo { margin-bottom: 32px; }
.secao-topo h2 { font-family: var(--serif); font-size: 34px; color: var(--tinta); margin: 0 0 6px; }
.secao-topo p { margin: 0; color: var(--suave); }
.grade { display: grid; grid-template-columns: repeat(auto-fill, minmax(300px, 1fr)); gap: 24px; }
.cartao { background: #fff; border: 1px solid var(--linha); border-radius: 16px; overflow: hidden; text-decoration: none; color: inherit; transition: transform .2s, box-shadow .2s; display: flex; flex-direction: column; }
.cartao:hover { transform: translateY(-3px); box-shadow: 0 14px 36px rgba(31,41,48,.10); }
.cartao-img { aspect-ratio: 16/9; background-color: var(--areia); background-size: cover; background-position: center 22%; }
.cartao-corpo { padding: 22px; display: flex; flex-direction: column; flex: 1; }
.cartao h3 { font-family: var(--serif); font-size: 22px; line-height: 1.25; color: var(--tinta); margin: 0 0 10px; }
.cartao p { font-size: 15px; margin: 0 0 16px; color: var(--texto); flex: 1; }
.cartao-data { font-size: 13px; color: var(--suave); }
.vazio { color: var(--suave); font-style: italic; }

/* Ponte para vendas */
.ponte { background: var(--areia); padding: 48px 0; }
.ponte-in { display: flex; justify-content: space-between; align-items: center; gap: 24px; flex-wrap: wrap; }
.ponte h2 { font-family: var(--serif); font-size: 30px; color: var(--tinta); margin: 0 0 6px; }
.ponte p { margin: 0; }

/* Captura */
.captura { background: var(--grafite); color: #fff; padding: 64px 0; }
.captura-in { display: grid; grid-template-columns: 1fr 1fr; gap: 48px; align-items: center; }
.captura h2 { font-family: var(--serif); font-size: 40px; margin: 0 0 12px; }
.captura p { color: #D5DADF; margin: 0; }
.captura-form { display: grid; gap: 12px; }
.captura-form input[type=text], .captura-form input[type=email], .captura-form select { width: 100%; padding: 15px 16px; border-radius: 12px; border: 1px solid #4A5864; background: var(--grafite-escuro); color: #fff; font-size: 16px; font-family: var(--sans); }
.captura-form input::placeholder { color: #9AA4AC; }
.captura-form select { color: #D5DADF; }
.consentimento { font-size: 13px; color: #B9C2C9; display: flex; gap: 8px; align-items: flex-start; line-height: 1.5; }
.consentimento input { margin-top: 3px; accent-color: var(--laranja); }
.captura-form .botao { width: 100%; font-size: 16px; padding: 16px; }
.captura-msg { font-size: 14px; color: #FFC9BA !important; min-height: 1em; }
.captura-ok { font-size: 18px; color: #fff !important; background: rgba(240,90,56,.18); border: 1px solid var(--laranja); border-radius: 12px; padding: 20px; }
@media (max-width: 860px) { .captura-in { grid-template-columns: 1fr; gap: 28px; } .captura h2 { font-size: 32px; } }

/* Artigo */
.artigo { padding: 48px 0 64px; }
.artigo-topo h1 { font-family: var(--serif); font-size: clamp(32px, 4.6vw, 48px); line-height: 1.12; color: var(--tinta); margin: 0 0 14px; }
.linha-fina { font-size: 20px; color: var(--texto); margin: 0 0 24px; }
.autor { display: flex; gap: 12px; align-items: center; padding: 16px 0; border-top: 1px solid var(--linha); border-bottom: 1px solid var(--linha); }
.autor img { width: 44px; height: 44px; border-radius: 50%; object-fit: cover; }
.autor strong { display: block; color: var(--tinta); font-size: 15px; }
.autor span { font-size: 13px; color: var(--suave); }
.artigo-capa { max-width: 1000px; margin: 32px auto; padding: 0 20px; }
.artigo-capa img { border-radius: 16px; width: 100%; aspect-ratio: 16/9; object-fit: cover; object-position: center 22%; }
.artigo-corpo { margin-top: 32px; }
.artigo-corpo h2 { font-family: var(--serif); font-size: 28px; color: var(--tinta); margin: 44px 0 12px; line-height: 1.25; }
.artigo-corpo h3 { font-size: 20px; color: var(--tinta); margin: 32px 0 8px; }
.artigo-corpo p { margin: 0 0 20px; }
.artigo-corpo blockquote { margin: 32px 0; padding: 6px 0 6px 22px; border-left: 3px solid var(--laranja); font-family: var(--serif); font-size: 23px; line-height: 1.45; color: var(--tinta); }
.artigo-corpo ul, .artigo-corpo ol { padding-left: 22px; margin: 0 0 20px; }
.artigo-corpo li { margin-bottom: 8px; }
.produto { margin: 48px 0 0; background: var(--grafite); color: #fff; border-radius: 18px; padding: 30px; }
.produto h3 { font-family: var(--serif); font-size: 26px; color: #fff; margin: 0 0 8px; }
.produto p { color: #D5DADF; margin: 0 0 20px; }

/* Rodapé */
.rodape { background: var(--grafite-escuro); color: #9AA4AC; padding: 40px 0; font-size: 14px; }
.rodape-in { display: grid; gap: 18px; }
.rodape p { margin: 4px 0 0; }
.rodape-links { display: flex; gap: 20px; flex-wrap: wrap; }
.rodape-links a { color: #D5DADF; text-decoration: none; }
.legal { font-size: 12px; color: #7F8A93; }